The COVID-19 pandemic is forcing a new normal in most communities. As a result, social media has become a crucial avenue for practices to keep in touch with current patients and market their services to potential new patients. For this reason, it’s important that you adjust your content to the current state of affairs in order to better communicate with your audience. If you’re having trouble creating social media content at the moment, here are a few seasonal suggestions:
In recent times, many regulatory bodies have loosened up restrictions and many businesses are opening back up to the public. As such, this is a great time to communicate with your patients about new safety procedures, your opening schedule, any changes in the appointment-making process, and what they can expect when they come to your office.
Healthy Summer Tips
With warmer days comes thirst and a change in diet. This means that many people will find it easier to reach out for thirst-quenching sugary drinks or quick unhealthy snacks. Use this opportunity to make content that reminds patients about healthy snack alternatives from a dental-industry perspective. These posts can help establish your practice as a trusted source of useful information, making it more likely for people to view and engage with your content in the future.
Many people are really struggling right now and social media gives you the opportunity to connect with your patients on a personal level. Consider making a post to celebrate an employee’s birthday or sharing how your team is trying to enjoy the warm summer months while social distancing. These types of posts can help you increase engagement on your page and can go a long way towards getting you closer to your patients and your community.
Above all, try to maintain a positive tone with your content. In a time where negative news is rampant, associating your business with positivity will help you stay relevant in your audience’s mind and help you retain more patients once normalcy has returned.
—Jonathan Giraldo, SEO Specialist, Sesame Communications